I am guilty of rarely using heat protectant, especially when I use to use heat on my hair all the time. However ever since using this, I never NOT use it! I love how it protects my hair from the heat tools I use, not make it frizzy at all and also leave such a nice shine afterwards. I’ve definitely noticed a difference in my hair growth when using this protectant! I bought my friends SR Haircare products and this was one of them, they all loved it so much and loved every product too!